Digital Consulting

Minuf’s digital department was established with the purpose of enriching and advancing the use of digital tools among charities and organizations for social change in Israel. We will help you advance the charities’ goals in an innovative way, creativity and efficiency in the digital worlds.

Google for Nonprofits

Google Grant for charities is an excellent digital marketing tool for charities, through which you can promote your charity’s website and increase donations. Participating nonprofit organizations are eligible to receive up to ,000 per month in in-kind advertising!

Google Ads Grant shows your search ads to people who are looking in Google for nonprofits like yours, and helps you reach out to people who were previously unaware of your cause!

Our digital professionals are experts in the optimal establishment and effective management of marketing alignment based on the Google Grant for charities. Specifically, this work includes a fluent optimization of the ads and synchronizing of keywords with the monitoring system of Google analytics and an efficient use of the advanced functions of Google Adverts.

The expected outcomes of Google Grant:

Content Related Activities and Advanced Facebook Campaigns

Social media is the main digital tool used by charities to achieve their funding goals.

To this end, Minuf’s experienced digital experts will build a tailor-made strategic plan that includes a wide range of activities and advanced campaign through which we will:

  • Form a digital community that identifies with the charity’s goals
  • Raise awareness about the charity’s activities
  • Expand the circle of supporters
  • Expand distribution lists
  • We will position your charity as innovative and relevant
  • Create campaigns that will encourage online donations

Digital Crowfunding

Through strategic crowd funding, Minuf’s digital experts can raise online donations for one or more of your organization’s specific projects or goals. Minuf is a pioneer in online fundraising in Israel and our digital experts developed a unique methodology to maximize such projects.

Training, workshops, lectures

As part of our commitment to expanding the use of the internet among civil society organizations, we offer workshops and lectures with the goal of providing knowledge and tools related to internet presence in the third sector, including workshops on the use of Facebook and other social media platforms for effective, sustainable online fundraising and donor retention.